Post by account_disabled on Sept 16, 2023 3:29:07 GMT -5
Both can be made to work, but the need for investment will only be known after the test. You can target different audiences based on their interests, behavior or demographics. Choose/make an effective landing page , set metrics and test different targeting methods. Over time, something will surely become more productive than others - invest in it. In Google search keyword advertising, different keywords behave in different ways. Although we generally preach against broad search type keywords, in some cases they do bring brisk and profitable growth to a campaign. You won't know until you test.
Advertisements: The most important function of advertisements is to bring buying visitors to the website. However, a visitor is not always the same thing as a buyer: there are both advertising texts and content that get a lot of traffic, and ads that bring in sales. Different content brings different visitors. Think about what kind of messages you want to start with. When choosing metrics, in addition to the click Phone Number List rate (effectiveness of the ad in attracting attention) and conversion rate (the effectiveness of the ad in bringing in buying traffic), definitely remember the combination of these, i.e. conversion/impression (or even better for e-commerce, turnover/impression). This efficiency figure combines the "clickability" of the ad with the sales.
You should also test several landing pages with the same ad text. Website The task of advertising is to bring as much ready-to-buy traffic to your site as cost-effectively as possible. After clicking, the responsibility is transferred to the website itself. In an ideal situation, you have planned carefully where you will direct the visitor from Facebook, where from Google, and you have also thought about what the next desired step is. In an online store, there would be numerous items for testing, but it is usually worth using the 80/20 principle to focus on those that probably have the greatest impact on the business. Aatu wrote an excellent blog on the topic more generally. The most important testing targets for the online store are: Add to Cart Buttons : Yes, these have been repeatedly shown to play a big, if not the biggest, role in increasing conversions.
Advertisements: The most important function of advertisements is to bring buying visitors to the website. However, a visitor is not always the same thing as a buyer: there are both advertising texts and content that get a lot of traffic, and ads that bring in sales. Different content brings different visitors. Think about what kind of messages you want to start with. When choosing metrics, in addition to the click Phone Number List rate (effectiveness of the ad in attracting attention) and conversion rate (the effectiveness of the ad in bringing in buying traffic), definitely remember the combination of these, i.e. conversion/impression (or even better for e-commerce, turnover/impression). This efficiency figure combines the "clickability" of the ad with the sales.
You should also test several landing pages with the same ad text. Website The task of advertising is to bring as much ready-to-buy traffic to your site as cost-effectively as possible. After clicking, the responsibility is transferred to the website itself. In an ideal situation, you have planned carefully where you will direct the visitor from Facebook, where from Google, and you have also thought about what the next desired step is. In an online store, there would be numerous items for testing, but it is usually worth using the 80/20 principle to focus on those that probably have the greatest impact on the business. Aatu wrote an excellent blog on the topic more generally. The most important testing targets for the online store are: Add to Cart Buttons : Yes, these have been repeatedly shown to play a big, if not the biggest, role in increasing conversions.